Client: Profile by Sanford
The Project: All of 2020 we dealt with production during the pandemic, and stepped it up even more for Super Bowl LV. This spot was shot in three cities around the U.S. in December 2020 with three different crews, but just one director. Director and client were remote while we handled everything on set. From testing our celebrity talent and crew to having a limited crew size due to local restrictions, we came in on time and under budget to make a great spot come to life in time for a Jan 2021 air.